I am the office pirate. I gleefully plunder your org chart, freeing your peons, drudges and cogs and turn them into pirates like me. This shouldn’t disturb you, because, other than the obvious personal hygiene problems, pirates are a lot more fun than peons, drudges and cogs. They certainly make more noise.
I spread piracy like a virus, jumping from organization to organization, spreading the philosophy of the pirate. I am only the beginning. You don’t even realize that the change has already happened, and you are a dinosaur. It’s happening on the wiki, on listserves you don’t know even exist, on blogs, in the cafeteria and in the hallways. Join or wither and blow away.
We call it The Cluetrain Manifesto. We are the revolution that won’t be televised. We are the pirates that will turn the organization upside down and provide it with a human voice.
We will not back down. Pirates do not surrender. Pirates plunder and pillage: only instead of fire and destruction, we bring hope and possibility.