“HeadOn! Apply directly to the forehead! HeadOn! Apply directly to the forehead! HeadOn! Apply directly to the forehead! HeadOn! Apply directly to the forehead!”

The first time she heard the commercial, she was mildly amused. They wanted her attention this badly? What’s America to come to next? she thought.

“HeadOn! Apply directly to the forehead! HeadOn! Apply directly to the forehead! HeadOn!”

The second time she saw it, she rolled her eyes. This was just plain idiotic. These dolts really were trying, weren’t they? You’d have to be certifiably insane to make a commercial as frikking annoying as this.

“HeadOn! Apply directly to the forehead! HeadOn! Apply directly to the forehead…”

The third time, the words sort of swirled together, blocking her thoughts and befogging her mind…

“HeadOn…HeadOn…”

She sat there, motionless, a vegetable, staring blankly at the screen. The dark words rotated around her brain, tugging at it, obliterating it…

“HeadOn.”